A notepad that can disappear after heating; a smart blackboard that can be reused and can clear graffiti with one touch; a positive eye protection pen that automatically “disappears” if the user’s sitting posture is incorrect… Technology changes not only Just life, nowadays, more and more stationery products have become more intelligent.
More convenient and smart stationery. “After heating with a hair dryer, microwave oven, etc., the writing on the notebook will disappear, so it can be reused many times, which is very environmentally friendly.” Mr. Gao, who is engaged in administrative work in a government agency, recently discovered one Fantastic notebook. According to reports, the content he wrote on the book can also be automatically scanned and uploaded to the cloud through the App anytime, anywhere.
Mr. Gao said that he has to record a lot of things every day. With this book, he no longer has to worry about messing up and losing the information. “Uploading the recorded content directly to the cloud is very convenient to find.” He told reporters.
The reporter learned that intelligent stationery brings great convenience to consumers’ work, life and study. For Ms. Li, a consumer who is also keen to buy smart stationery, smart stationery is not only convenient to use, but also effective in solving children’s bad habits. Ms. Li told reporters: “When my son was doing his homework, he always wrote while lying on the table. Now not only his eyes are a little nearsighted, but he is also hunched. I am very worried. Fortunately, a friend recommended a smart eye protection pen Here it is. There is a sensor on this pen holder. When the user is sitting incorrectly and his face is too close to the desktop, the sensor will “shrink” the pen tip, making it impossible for people to continue using it until the sitting posture is adjusted. Stretch out again.”
Not popular, popular online and rare offline
The reporter learned through random interviews that there are not a few consumers who are keen to buy smart stationery like Mr. Gao and Ms. Li. More and more consumers choose this kind of products, which is also a microcosm of today’s consumption upgrade and consumers’ pursuit of high-quality life. In addition, through interviews, the reporter found that although smart stationery with various skills is popular with consumers, offline sales are clearly lagging behind online sales.
Take the heated and uploadable electronic version of the notebook purchased by Mr. Gao as an example. On an e-commerce platform, some stores have sold about 1,000 copies in the past 30 days. The sales of the positive posture eye protection pens that Ms. Li bought for her children will “disappear” in the past 30 days. In addition, the reporter noticed that, for example, electric pencil sharpeners that “sharp and stop”, electric erasers that can easily draw high-gloss effects, and eraser vacuum cleaners that can keep the desktop clean… The above-mentioned smart stationery products are all hot online.
However, in stark contrast to the online popularity, it is almost impossible for reporters to see smart stationery in offline channels. A reporter at the Wanpeng Cultural Office Supplies Market in Yongdingmen, Beijing found that most businesses still sell traditional stationery, mainly wholesale. When the reporter asked several shop assistants: “Are there any smart writing notebooks?” they all got negative answers. “The purchase price of those products is relatively high, and if they can’t be sold, they are in our hands. So we rarely take risks to buy smart stationery.” A salesperson explained to reporters.
Enhance competitiveness and innovation is the development trend of stationery industry
Whether it is an “unfinished” notepad or a wayward “disappearing” pen, in the eyes of Luo Husheng, secretary general of the Student Stationery Committee of the China Culture, Education and Sporting Goods Association, these innovations are an indispensable new driving force for the stationery industry “Innovation is the development trend of the student stationery industry.” Luo Husheng believes that product innovation is the need to open up the market, which can bring competitiveness to enterprises under certain conditions. Consumers require the market to provide standard, innovative, environmentally friendly, safe and healthy school supplies. Around this goal, all units in the industry should promote the spirit of craftsmanship and actively develop new products.
There is no ever-selling product on the market, any product has a life cycle, and student stationery is more innovative. All companies should actively launch new products and new designs.
