With the start of school just around the corner, stationery sales are ushering in a peak season. What is different from the past is that this year, the “blind stationery box” has become the new favorite of primary and secondary school students. These blind box products aimed at primary and secondary school students use uncertainty as a selling point, and are printed with words such as “open with surprises” and “contain hidden items” to guide students to buy.
Some parents of students worry that such products between “stationery” and “toys” are not only inflated in price, but may also breed comparisons. At the same time, some of these “three no” stationery also have quality problems, threatening students’ health. healthy. What are the potential hidden dangers of these so-called toy stationery and blind box stationery that are so popular among students? How should market supervision be strengthened?
What is a “stationery blind box”?
The so-called “blind stationery box” refers to a stationery product that is not marked on the box, and only when you open it will you know what stationery or pattern it is. Various types of stationery such as pens, notebooks, erasers, etc. are randomly combined, with the favorite cartoon characters of primary and secondary school students, and different styles such as “hidden models” and “special models” are designed. Ordinary stationery has turned into a “stationery blind box”.
Most of these “stationery blind boxes” have high appearance and strong toy attributes. They not only have exquisite picture packaging, but also have the mystery of randomly obtaining stationery. When children see the blind box, they often can’t help but wonder: what is in the box? What kind of pattern is it? Is it worth more than the price? This kind of sales method using children’s curiosity about unknown things is very effective, and the stationery blind box quickly became popular in the market.
Now that school is about to start, blind box stationery and all kinds of stationery have become the new favorites of stationery stores. Not only in physical stores, but online search for “stationery blind boxes”, there are countless products, with monthly sales exceeding 1,000 boxes, and prices ranging from a few yuan to hundreds of yuan. The blind boxes of some pen series are specially marked “two boxes must have hidden models”. In fact, there are 24 identical pens in the two boxes, but the patterns on the pens are different.
What are the potential hazards?
The blind box is a new thing. The uncertainty in the blind box is sought after by many teenagers. Many adults try it once or twice before buying it. However, primary and secondary school students are not sensitive to price, but are more curious about novelties and are more likely to buy impulse purchases. , leading to “blind buying” (blind buying) becoming the norm.
Many parents said in interviews that “blind boxes for stationery” are mostly valuable, but some children feel like a lottery when they buy a blind box. If they can draw a hidden pattern, they are very happy. Endless, never tired.
Experts on adolescent psychology have analyzed that these products, which are between toys and stationery, will have a subtle impact on the psychology of teenagers, not only affecting the attention of children in class, but the design of blind box products itself will attract children to buy repeatedly.
In addition, some limited edition hidden models will stimulate children’s psychology of comparison, and may also stimulate the “gambling” psychology of teenagers. Song Shaowei, an expert in adolescent psychology research and executive director of the Learning Science Laboratory of the Department of Psychology at Tsinghua University, said that similar products such as stationery blind boxes can easily induce students to have a gambling mentality. “For children, this is a very bad psychological suggestion.”
Buying stationery should be practical
At the beginning of this year, the official website of the China Consumers Association issued a consumer reminder for “blind box” products. Among them, it is mentioned that the current problems such as the difficulty of guaranteeing the quality of blind box products and the urgent need to improve after-sales service are becoming more and more prominent, especially for young people, because they are curious, like to compare, and their consumption concepts are not yet sound, they are easy to be “addicted” to blind boxes. .
Xu Jiang, the Consumer Guidance Department of the China Consumers Association, said that consumers should recognize the uncertain nature of blind boxes and pay attention to preventing excessive marketing by merchants.
In this regard, Gong Xun, vice president of Hunan Psychological Counselors Association and director of Changsha University of Science and Technology Mental Health Education Center, believes that the reason why stationery blind boxes are so popular with primary and secondary school students is that the design of blind boxes caters to the psychological characteristics of primary and secondary students. . On the one hand, most of the blind boxes are designed into various theme series that primary and secondary school students like. On the other hand, when a child buys a blind box, it may be because the people around him are buying and discussing the blind box, and he needs to gain the affirmation and acceptance of others by participating in it, so as to find a sense of belonging.
In response to the above problems, some school teachers suggested that parents should actively guide their children to establish a correct consumption concept. “Parents can take these stationery out of the children’s blind boxes, let the children make a list, and then take the children to the physical store to see how much it will cost us to buy them separately, so that the children are calculating. In the process of comparing and comparing, he found that when he went to buy a blind box, it turned out that it was not worthwhile to suffer a loss, and he would not continue to buy it in the future.”
In addition, some “blind box stationery” also has hidden dangers in terms of product quality. According to reports, plastic stationery is mostly made of PVC. Phthalates are the main plasticizers of PVC. Long-term exposure will interfere with human endocrine, affect the reproductive system, and cause certain damage to the cardiovascular, liver and urinary systems. When buying stationery, it is recommended that parents and children should focus on practicality, first glance and second smell, choose more simple and practical stationery with normal smell, and avoid three non-productive products.
With the start of school just around the corner, stationery sales are ushering in a peak season. What is different from the past is that this year, the “blind stationery box” has become the new favorite of primary and secondary school students. These blind box products aimed at primary and secondary school students use uncertainty as a selling point, and are printed with words such as “open with surprises” and “contain hidden items” to guide students to buy.
Some parents of students worry that such products between “stationery” and “toys” are not only inflated in price, but may also breed comparisons. At the same time, some of these “three no” stationery also have quality problems, threatening students’ health. healthy. What are the potential hidden dangers of these so-called toy stationery and blind box stationery that are so popular among students? How should market supervision be strengthened?
What is a “stationery blind box”?
The so-called “blind stationery box” refers to a stationery product that is not marked on the box, and only when you open it will you know what stationery or pattern it is. Various types of stationery such as pens, notebooks, erasers, etc. are randomly combined, with the favorite cartoon characters of primary and secondary school students, and different styles such as “hidden models” and “special models” are designed. Ordinary stationery has turned into a “stationery blind box”.
Most of these “stationery blind boxes” have high appearance and strong toy attributes. They not only have exquisite picture packaging, but also have the mystery of randomly obtaining stationery. When children see the blind box, they often can’t help but wonder: what is in the box? What kind of pattern is it? Is it worth more than the price? This kind of sales method using children’s curiosity about unknown things is very effective, and the stationery blind box quickly became popular in the market.
Now that school is about to start, blind box stationery and all kinds of stationery have become the new favorites of stationery stores. Not only in physical stores, but online search for “stationery blind boxes”, there are countless products, with monthly sales exceeding 1,000 boxes, and prices ranging from a few yuan to hundreds of yuan. The blind boxes of some pen series are specially marked “two boxes must have hidden models”. In fact, there are 24 identical pens in the two boxes, but the patterns on the pens are different.
What are the potential hazards?
The blind box is a new thing. The uncertainty in the blind box is sought after by many teenagers. Many adults try it once or twice before buying it. However, primary and secondary school students are not sensitive to price, but are more curious about novelties and are more likely to buy impulse purchases. , leading to “blind buying” (blind buying) becoming the norm.
Many parents said in interviews that “blind boxes for stationery” are mostly valuable, but some children feel like a lottery when they buy a blind box. If they can draw a hidden pattern, they are very happy. Endless, never tired.
Experts on adolescent psychology have analyzed that these products, which are between toys and stationery, will have a subtle impact on the psychology of teenagers, not only affecting the attention of children in class, but the design of blind box products itself will attract children to buy repeatedly.
In addition, some limited edition hidden models will stimulate children’s psychology of comparison, and may also stimulate the “gambling” psychology of teenagers. Song Shaowei, an expert in adolescent psychology research and executive director of the Learning Science Laboratory of the Department of Psychology at Tsinghua University, said that similar products such as stationery blind boxes can easily induce students to have a gambling mentality. “For children, this is a very bad psychological suggestion.”
Buying stationery should be practical
At the beginning of this year, the official website of the China Consumers Association issued a consumer reminder for “blind box” products. Among them, it is mentioned that the current problems such as the difficulty of guaranteeing the quality of blind box products and the urgent need to improve after-sales service are becoming more and more prominent, especially for young people, because they are curious, like to compare, and their consumption concepts are not yet sound, they are easy to be “addicted” to blind boxes. .
Xu Jiang, the Consumer Guidance Department of the China Consumers Association, said that consumers should recognize the uncertain nature of blind boxes and pay attention to preventing excessive marketing by merchants.
In this regard, Gong Xun, vice president of Hunan Psychological Counselors Association and director of Changsha University of Science and Technology Mental Health Education Center, believes that the reason why stationery blind boxes are so popular with primary and secondary school students is that the design of blind boxes caters to the psychological characteristics of primary and secondary students. . On the one hand, most of the blind boxes are designed into various theme series that primary and secondary school students like. On the other hand, when a child buys a blind box, it may be because the people around him are buying and discussing the blind box, and he needs to gain the affirmation and acceptance of others by participating in it, so as to find a sense of belonging.
In response to the above problems, some school teachers suggested that parents should actively guide their children to establish a correct consumption concept. “Parents can take these stationery out of the children’s blind boxes, let the children make a list, and then take the children to the physical store to see how much it will cost us to buy them separately, so that the children are calculating. In the process of comparing and comparing, he found that when he went to buy a blind box, it turned out that it was not worthwhile to suffer a loss, and he would not continue to buy it in the future.”
In addition, some “blind box stationery” also has hidden dangers in terms of product quality. According to reports, plastic stationery is mostly made of PVC. Phthalates are the main plasticizers of PVC. Long-term exposure will interfere with human endocrine, affect the reproductive system, and cause certain damage to the cardiovascular, liver and urinary systems. When buying stationery, it is recommended that parents and children should focus on practicality, first glance and second smell, choose more simple and practical stationery with normal smell, and avoid three non-productive products.
