“Forbidden City on the desk – the Palace stationery brand launch” held today in the Palace Museum Jing Sheng Zhai. People’s Daily editorial board member, editor-in-chief of the overseas edition Wang Huimin, People’s Daily editorial board member, Secretary General Qiao Yongqing, member of the party group of the Ministry of culture and tourism, President of the Palace Museum Wang Xudong, Secretary of the party committee of the Palace Museum Du Haijiang, Vice President of the Palace Museum Lou Wei, Director of the Department of cultural and creative business of the Palace Museum Feng Hui, as well as many leaders from various ministries and enterprises, well-known figures in the arts and culture attended the launch ceremony to witness the “Palace stationery” brand launch and product launch.
Protar provides cultural and creative stationery design and development
In April this year, the Palace Museum and the People’s Daily joined hands to sign a strategic cooperation agreement. The release of the “Palace stationery” project is the result of the first strategic cooperation between the Palace Museum and the People’s Daily.
The conference, the Palace stationery released a total of more than 100 products including student stationery, office stationery, business stationery, gift boxes and educational stationery of the entire line. Product categories cover more than 140 varieties of books, pens, bags, learning lamps, desktop storage, sets of stationery. People’s Daily National Humanities History magazine as the operator of the Forbidden City stationery brand, Chief Editor Wang Xiangyu said that the Forbidden City stationery in the design of both high practicality and fun ingenuity, fully expressing the culture and aesthetics represented by the Forbidden City; in the quality of striving for safety and environmental protection and well-made, to produce stationery to the strictest possible safety standards. By the end of 2019, the Palace stationery variety will increase to more than 300 species, achieving full category coverage of stationery.
The Palace stationery released among the existing products, there are “Corner House paper carving notepad” “thousands of miles of river and mountain drawings carved notebook” such as the value of the product, but also “mortise and tenon eraser” “plaque eraser” such as fun and educational stationery, but also such as “qin rhyme flow light multi-functional folding table lamp” “inside there is a dry storage bag” such as both technological innovation and cultural products. Among them, the rubber set of plaques will be the Forbidden City’s “Zheng Da Guangming”, “Hua Ri Shu Chang”, “Zhong Zheng Ren He”, “Guan Xiang Tong Gan “”Zhuangjing day strong” and other plaques designed into the shape of rubber, in addition to the rubber can be used, but also like Lego toys can be arbitrarily combined into a pencil holder or other shapes, plaque University, free DIY, educational and fun, infinite fun.
In mid-2019, the Palace stationery successfully held the first Palace stationery creative design competition, greatly enriched the source of creative design. More than 1,000 outstanding designers from around the world submitted their works, and this conference announced the 13 winners of the competition’s individual awards and sets of gold, silver and bronze awards and their winning works. The judges and special guests of the competition awarded certificates and prizes to the representatives of the five single award winners and the set gold, silver and bronze award winners. Feng Yihan, the Gold Award winner of the competition, spoke as the representative of the winners.
The original intention of the creation of the Forbidden City stationery is to convey the essence of the aesthetics of the Forbidden City and promote the excellent Chinese traditional culture through the artistic extraction of the elements of the Forbidden City architecture, history, culture and cultural relics, on the one hand, and to promote the excellent Chinese traditional culture through the stationery for daily use, on the other hand, to self-impose high quality and high standard in all aspects of design, material and technology. All products used in materials, from ink to glue to paper, are non-toxic and harmless to humans, even erasers accidentally contained in the mouth is not any harm.
In the design, the Palace stationery is not only a modern interpretation of traditional culture, but also the world expression of Chinese culture. A corner of the desk, a glimpse of the elements of the Forbidden City, so that users of intense work and study to feel the culture of the Forbidden City, to feel the beauty and poetry of life.
