The previous article introduced that in the initial stage, the novice to open a stationery store should try to get the goods from the stationery wholesaler online. Now let’s talk about the purchase of the online Internet wholesale website.
If offline wholesalers are like the trunk of a big tree in the early stage of shop opening, then online wholesale websites are equivalent to the branches of the tree. If you make good use of online wholesale websites, you can enrich the goods for your stationery store and increase profits. I usually buy goods on Alibaba wholesale website. Let me talk about the advantages of online shopping.
1. There are many options . Friends who have opened a store know that it is very important to update the goods frequently, which can attract consumers to continue to go to the store to spend. If the goods are often the same, and the consumer feels that there is nothing he wants, he may not have the motivation to come again next time.
It is impossible for offline stationery wholesalers to fully cover all stationery products. In addition, there are some popular products, and offline wholesalers may not update in time.
Alibaba wholesale website solves this problem very well. If a certain category of goods is not available offline, you can basically find them on Alibaba, and there are many kinds.
Let’s take an example. We know that Tencent’s chicken-eating game has been popular for a long time. At that time, when PUBG first came out, the game was very popular, and many students bought various models in the game.
Also selling well now
These models are rarely seen by offline stationery wholesalers, and some wholesalers who sell toys don’t have them either. But at that time, students had such needs, what should you do? It can only be found on the Alibaba wholesale website.
I have been selling this product since November 18, until now. I looked at the order record and saw about 1,000 models.
At the beginning, it was 2 yuan, and now it is 1.6 yuan cheaper. The most important thing is that the seller also provides free shipping.
You can find a lot of products like this on the website. This requires you to constantly understand the needs of students, update products as much as possible, and sales will slowly increase.
2. The price is cheap . I dare to say that some online wholesalers may be the first home of your city-level wholesalers. Of course, many city-level wholesalers have the ability to directly contact manufacturers and negotiate very low prices. As our offline stationery store, the less intermediaries the wholesale products pass through, the lower the price and the higher the profit.
On the Alibaba wholesale website, we often see many sellers from Yiwu. These sellers all have their own factories, and purchasing goods from these sellers is equivalent to the “factory price”. Of course, the price we get cannot be compared with the price obtained by the city-level wholesaler, but it is already low compared to the price that the city-level wholesaler gives us.
Let’s take a simple example. That is the one-dollar link commonly used by students. Online stationery wholesalers basically buy at 0.5 yuan a piece, while on the Alibaba wholesale website, it is 0.3 yuan a piece, and many of them are free shipping.
In this way, the profit of purchasing goods online will increase. You must not underestimate the difference of 0.2 yuan. The unit price of the things sold in the stationery store is relatively low and the volume is relatively low. If a single product can make a few cents more profit, it can also make a lot of money in a year.
In a word, the Alibaba wholesale website provides a supplement to our stationery store, it will enrich the products in our store, and it will also increase the profit in the store.
Although the advantages of Alibaba’s wholesale website are mentioned, there are also many disadvantages, so be cautious in dealing with him. In the same sentence, offline is the main, and online is the supplement.
What are the pitfalls of wholesale websites?
1. The shipping cost is high. This is not very friendly to stationery stores in towns and villages. The shipping fee for a small piece of goods may be 20 to 30 yuan. It can be said that it directly dispels your idea of purchasing. Some city-level stationery stores are better. If there are more goods in, some sellers can provide logistics and free shipping.
2. There is a problem with the goods. The goods you can see online are just pictures, you cannot perceive the quality of the products. The quality of the goods sold by some unscrupulous merchants is particularly poor, and if you buy them, it is basically equivalent to waste. When choosing a seller, you must keep your eyes open and try to choose those sellers with higher sales volume and longer opening years.
3. It is troublesome to return and exchange goods. This is the most troublesome point. If there are few goods, it is not worth returning. If there are many goods, the logistics cost of return will be particularly high. Generally speaking , returns and exchanges are rarely carried out, and if you buy an unsatisfactory product, it will be recognized.
